‘Nova Poshta’ has launched ‘Nova Books’ – a specially designed book section in its branches featuring business literature for professional and personal development; the pilot scheme is currently operating in one of its Kyiv branches, the company’s press office has announced.
According to the press release, books on economics and business are displayed in a separate showcase with a specially fitted self-service checkout. The Nova Books selection is centred on business and economics literature, curated based on recommendations from Nova Poshta’s Corporate University, as well as the co-owners’ favourite books from their personal libraries.
We are currently trialling the format in Kyiv and are already seeing high demand: in the first two days alone, customers purchased around 20 copies of business literature. Among the bestsellers are Donald Norman’s *The Design of Everyday Things* and *Atomic Habits: A Simple & Proven Way to Build Good Habits and Break Bad Ones*, noted Ivan Belokonnoy, Head of New Product Development at Nova Poshta.
You can buy a book you like either from the display or online by scanning its barcode on a tablet and paying for the purchase. The purchase is completed without the need for staff assistance or queuing. The book service Megogo Books is a partner in the pilot project and is responsible for the product range and distribution.
“Since Megogo Books began operations, we have been working with Nova Poshta to bridge the gap between readers and books – through fulfilment and fast delivery. For us, Nova Books is a logical extension of this collaboration in a new format and an opportunity to move beyond the digital sphere,” said Ekaterina Kotvitskaya, Content Director at Megogo Books.
It is reported that Nova Books will soon launch in two further branches in Kyiv, with plans to open in 10 locations across the capital by the end of the year, followed by an expansion into the regions. Thanks to Nova Poshta’s extensive network, the project creates a new opportunity for customers and publishers: readers can access high-quality books within walking distance of their homes, whilst publishers gain a new, convenient distribution channel.
As previously reported, as of 13 July 2026, the company’s network comprised 54,700 service points: 16,800 branches and 37,900 parcel lockers across Ukraine.
‘Nova Poshta’s’ core business remains the express delivery of documents, parcels and palletised bulky goods.