The Noms app – a visual food diary with artificial intelligence features – is gaining popularity on social media. Unlike traditional calorie counters, it doesn’t display food in a table format, but rather as a ‘virtual table’ or visual food diary: the user takes photos of their meals, and the app turns them into stickers and estimates the calories, protein, fat and carbohydrates.
Judging by the pages on the App Store and Google Play, Noms was developed by the Vietnamese developer Dat Pham / PHMM Tinn Đt. On Google Play, the developer’s profile lists Vietnam, whilst the App Store page also lists Dat Pham as the provider.
The main feature of Noms is not so much the calorie-counting function itself as its design. The app turns meals into a visual diary: food is displayed as a set of ‘stickers’; you can view a meal calendar, save your history, create video summaries and share cards on social media.
The AI feature works via photos: the user takes a photo of a dish, and the model estimates the calories, carbohydrates, proteins and fats. The app description specifically states that Noms can automatically calculate nutritional values and save your history in the calendar.
However, the app cannot be considered a completely free service without restrictions. It can be downloaded for free, but the App Store lists in-app purchases, whilst the description mentions a PRO subscription and adverts for free users regarding social features. In-app purchases are also listed on Google Play.
For the consumer AI app market, Noms is interesting in that it transforms food tracking from a ‘boring diary’ format into a game and visual content experience. This reflects a broader trend: AI services are striving not just to process data, but to make everyday habits more understandable, engaging and social.