Shakira announced on Instagram the launch of her new brand, called Isima. It is known that the line will include hair care products.
“Hair has always been an important part of my image on stage and in everyday life. Today is the first day of my North American tour and looking back, I can see how much the way I wore my hair defined the era I was in and the way I felt,” Shakira wrote on Instagram.
Shakira also attached a series of photos to the post with different hairstyles and experiments she had with her hair.