Startups 25.06.2025 18: 02
The development of online business in Ukraine resembles an American gold rush – new projects appear every day, and competition grows exponentially. In these conditions, it is critical to lay the right technological foundation from the very beginning, especially the payment acceptance system.
growth phases and requirements for payment solutions
Each phase of business growth has specific requirements for payment services:
Startup phase
Quick launch without long-term development – minimal start-up costs – Ease of integration and utilisation
growth stage
Scalability of the solution – Extended analytical functionality – Support for various sales channels
scaling phase
International expansion – complex business models (subscriptions, marketplaces) – integration with corporate systems.
payment solution for any stage – hutko
Versatility is a key characteristic of a modern payment service. A payment system for a website should be ready to grow together with the business without creating technical limitations on the way of development.
The hutko payment system is designed with this principle in mind. A young startup can start with simple integration of a ready-made solution, while a mature business can use powerful APIs to create its own payment ecosystem.
In the process of connecting payment systems With hutko you will get:
Ready-made solutions – plugins for popular CMS – Wide range of payment acceptance – payment links, QR codes, buttons – professional tools – APIs, SDKs, webhooks – corporate functions – maximum customisation and detailing
mistakes when choosing payment solutions
The most common mistakes of entrepreneurs:
Saving money at the start – choosing the cheapest solution without considering prospects – ignoring scalability – focusing only on current needs – neglecting security – underestimating the importance of data protection – lack of analytics – inability to track performance – being tied to a single channel – limiting development opportunities
technical requirements of the modern market
A modern Ukrainian payment system should provide:
High conversion rate – minimum 95% successful transactions – fast performance – payment processing in seconds – availability – 99.9%+ service uptime – security – compliance with international standards – mobility – optimisation for smartphones and tablets
economics of payment solutions
The right online payment system not only provides technical functionality, but also affects business economics. Transparent commission structure, absence of hidden charges, fair conditions of refunds – all this forms the financial efficiency of the project.
Ukrainian online payment service hutko offers a fair pricing model: you pay only for successful transactions, without subscription fees and additional commissions for basic functionality.
You can find detailed information about the tariff grid for businesses of different sizes at the link.
A successful business is built on the right decisions made at the early stages. Choosing a reliable payment partner is one of such strategic steps, which determines the trajectory of further development.