Hublot has added a touch of originality to the 20th anniversary of the Big Bang collection. The brand’s new advertising campaign stars Karl Lagerfeld’s furry favourite and heir to his fortune, a blue-eyed cat called Choupette.
Choupette has neither hands nor watchmaking skills. Nevertheless, Choupette (French for “candy”) was a perfect fit for the “Own It” campaign.
On Hublot’s Instagram, the video with the late Chanel designer’s favourite is ironically captioned Meet Hublot’s new CEO. Subscribers received the creative with delight.
