Swiss watch exports fell 4.4 per cent year-on-year to CHF2.2 billion in October 2025, the Federation of the Swiss Watch Industry said. It was the third consecutive monthly drop this year.
For the 10-month period, exports were 1.6 per cent below the same period in 2024 at 21.2 billion francs.
Swiss watch exports are an important indicator for assessing the consumption of luxury products, and the dynamics are indicative, in particular, of the state of demand for diamonds.
The overall result was negatively affected by a sharp correction in shipments to the United States, which in October were 47% lower year-on-year. In contrast, exports to China (up 12.6%) increased for the second consecutive month. Japan (Down 5.6%) continued the negative trend that began five months ago, while Hong Kong (Up 2.4%) and Singapore (Up 6.6%) continued to grow. Sales to the UK fell by 7.4 per cent.
In the luxury segment, in the most important category for demand above 3,000 francs, which accounts for 80 per cent of wristwatch export revenues, the value of exports fell by 7.1 per cent year-on-year. The segment valued between 500 and 3,000 francs was on the plus side (up 9.4 per cent).