Analysts have studied the cost of televisions during Black Friday sales over the last 25 years and concluded that since 2000, the average price of these appliances has decreased by more than 90%. This happened despite a significant increase in screen size and resolution.
The main reason for this reduction in price, the experts say, is the optimisation of LCD screen production. Manufacturers began to use approaches typical for the semiconductor industry, in particular, they increased the size of output glass for panels, which allowed to significantly reduce the cost of mass production.
Competition in the market also played a significant role. Traditional leaders, in particular Sony, LG and Samsung, faced an active offensive of Chinese brands Hisense and TCL, which offered more affordable models. This forced the entire market to react by lowering prices.
As a result, a 50-inch TV that cost around $1,100 in 2000 could be bought for around $200 during Black Friday 2025. At the same time, the quality of today’s displays has increased dramatically, making the price drop even more striking.
Not all segments are getting cheaper in the same way, though. OLED TVs remain more expensive, although they are gradually becoming more affordable, while Mini LED technologies are helping to maintain a balance between price and quality.
Experts also warn that the price trend may slow down or even reverse in the future. Tariff pressure, rising memory costs and the impact of artificial intelligence on supply chains have already led to price stabilisation in some electronics categories, and the TV market is no exception.
Recall, earlier the media reported that the prices of Apple’s tech in early 2026 may skyrocket. This is happening against the background of a large-scale crisis in the memory chip market.