Apple has been criticised and ridiculed on the internet. The reason is the announced price of its new product, the iPhone Pocket, which will cost $230. Although this is not a new gadget, but just a case-bag, that is, a new way to carry the iPhone.
Some social network users write that the price of the novelty is too high, others pay attention to the fact that the new case is too similar to a sock. But, as one Platform X user put it, it’s a “cropped sock for $230.”
Apple said in a press release that the new accessory is part of a limited edition series created in collaboration with Japanese fashion brand Issey Miyake.
Apple photo
Japanese fashion designer and fashion designer Issey Miyake, who died in 2022, previously collaborated with Apple. It was he who created the black socks that Steve loved to wear The design of the case caused the lack of fastenings and soft material.
Given the love of iPhones among pickpockets, carrying a phone in such a “pocket” could be dangerous, one X user wrote.
The case’s unconventional shape and bright colours reminded some jokers of the bright green bikini of Borat, the fictional character of actor Sacha Baron Cohen.
But there were also those who thought that the price of the new accessory was due to the company’s collaboration with the Issey Miyake brand, which “pays tribute to Apple’s history”.
Author photo, screenshot X
Matt Navara, a consultant and social media analyst, told the BBC that the price seems to depend not so much on the “functionality” of the accessory, but on its “shape, brand and exclusivity”.
“This kind of pricing is nothing new in the world