Pinterest has unveiled its autumn trend report for 2025, and it seems to perfectly reflect the preferences of Generation Z.
The main trend is eco-friendliness: zummers are abandoning mass-market goods en masse in favour of conscious consumption. Second hand is not just a way to save money, but a way of self-expression. In the last month alone, requests for second hand have increased by 550%.
Pinterest has even gone further and launched a pop-up project called Thrift Shop – by 26 September, users can buy their favourite items from photos directly on the site. So now you can be inspired by a pin and immediately place an order.
It’s all about the 2000s aesthetic and preppy looks that look like you’ve just stepped off the set of Gossip Girl. From creamy vanilla to deep espresso, everything that reminds you of coffee is on-trend.
In the accessories section, Pinterest is seeing a surge of interest in vintage watches